A Complete Guide to OTT and Free Streaming Evolution

Recently, OTT services have become extremely popular with many viewers.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are 대표 examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

However, as subscription fees keep rising, more people feel financial pressure.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

It is appealing to people sensitive to expenses.

FAST platforms are emerging as a new type of free streaming model.

KT recently introduced “Gi Live,” a FAST service that gained attention.

As the traditional market slows, FAST is becoming a new profit model.

Free streaming’s strongest point is that users don’t need to pay.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

Some free services may website offer lower-quality content.

OTT and free platforms are expected to grow further.

Ad-based free models may become even more popular among users.

Being able to watch without cost is highly appealing.

I believe harmony between paid and free services is essential.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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